Dart is building a metadata perfecting engine. Think of us as a cleaning crew for data.
The company is squarely pegged on the curiosity and intellect of its founder, Chris McMurtry, whose interest in the subject started while on tour 12 years ago. When he wasn’t composing or performing, cmac - as he is affectionately known, was reading The Computer Music Journal from the MIT Media Lab. On a day off in Boston, he dropped in on the Lab, and was introduced to Tristan Jehan, Ph.D., who along with never having anyone visit, later founded The Echo Nest, the music DNA company acquired by Spotify. cmac was hooked, machine learning and metadata concepts were devoured as voraciously as the works of Beethoven, Pearl Jam, Penderecki, & Zeppelin.
From there, stints at Apple, Naxos, and his expanding composition chops led him to develop a solution for classical artists and labels who wanted digital distribution, but were struggling to meet the increasingly important and stringent Apple standards - like it or not, Apple is as close to a standard as the music biz is likely to arrive at in the near term. In all that, Dart Music was born. Incubated in the NEC’s Project Music accelerator, the company quickly raised $1.5MM and was off to the races.
In August, the company pivoted away from the digital distribution business, as it became obvious that music metadata was a much larger, hairier opportunity. In October, the first of several products was launched, DartCleanup® 1.0. While still in beta, the company has secured contracts with Naxos, CD Baby, Ingram Content Group and a host of others under strict NDA. 52 million pieces of content, billions of dollars of income, and trillions of streams to consumers, a metadata nerd's paradise!